Being Mobile Ready!
The adoption of mobile devices continues to grow very rapidly and this means that more and more users will be using their mobile browsers to view your web site.
If you've ignored previous warnings and your business isn't taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of losing business. Getting a responsive website should be your primary online marketing goal.
Perhaps the most compelling reason to ensure that your small business site is a responsive website is Google. The world's most popular search engine, which currently owns 83 percent of the mobile market share, stated in 2012 that its algorithms prefer responsive design.
Mobile friendliness is a ranking criteria for websites on Google. The algorithms will favour mobile-friendly sites and penalise sites that display poorly on mobile devices. A website that is not a responsive website or mobile-friendly will suffer negative SEO and decreased search engine rankings.
How are your customers accessing your small business website? And more importantly, what does it look like when they do?
The simple fact is that mobile device usage is on the rise. Last year marked the first time when mobile Internet traffic surpassed desktop traffic. It isn't enough to simply state that more and more people are using smartphones today. The overwhelming statistic that ties it all together is this one: 70% of searches performed on mobile devices will lead to action on websites within one hour. People are constantly seeking information, and they are using their mobile phones more and more to do so. And in fact - people are using their smartphones to make decisions about the products and services they will purchase. User experience is critical - and if your website isn't ready for your mobile audience, you are going to start losing real business.
What this means for your small business is that more customers are finding your website using mobile devices. And if it's not optimized for mobile viewing, they're clicking away to your competition. The best way to ensure a seamless mobile experience for all of your website visitors is by using responsive web site design.
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If you are ready to increase your website exposure on search engines - by getting a responsive website, click on the 'contact us' button below, and ask for a free, no obligation quote.